Supply Chain Integrity is becoming more important to consumers, customers and trading partners to underpin the trust in Australia's 'clean and green' status. Although the objectives of the legislation which govern the industry clearly regulate the requirements for product integrity and traceability they are not sufficient to provide the required level of assurance for the customer. This is evidenced by the growing number of supply chain specific standards which are being imposed on industry by customers, key retailers and global brands (e.g. BCR, McDonalds, Woolworths, Coles, Burger King, Costco). The result of which is the increased number of audits facing meat processors as these customers seek assurance that their individual standards are being met.
The term supply chain is general defined from a research or review point of view as mean the entire supply chain with all input and output. In the case of meat production and processing this would therefore mean from the genetics and breed of livestock through to the product being bought or served to a consumer.
The importance of the supply chain and it's 'links' is in ensuring to customers and consumers the product integrity, product security and traceability of product forwards and backwards (i.e. recalls). Despite these terms that are commonly used interchangeably without full understand, at a basic consumer level we are considering if the MSA graded, Grass Fed Eye Fillet from South East Queensland advertised on the Norman Hotel menu for $43.90 is exactly what it is advertised as from the consumer's view point.